Tag Archives: Twitter

Hashtag Sympathy: Boston, Disaster Porn And The Law of Zuckerberg

Cyborgology

In my essay for Cyborgology, I explore the use of social media to express sympathy. I critique the media phenomenon known as disaster porn and apply it to the the logic of social sharing on Facebook and Twitter.

…documented sharing incentivizes Facebook and Twitter users to traffic in disaster porn. This is the depiction of destruction or tragedy in ways that do not enlighten, but merely sensationalize, pervert, exploit. The ego-stroking affirmations of social networks—the likes and RTs—the ones that push us to share new music and comment on engagement photos, seem perverse when dealing with gory misfortune. From this unsavory perspective, many of the declarations whizzing around Boston look like sympathy but smell like attention-seeking.

…As with older forms of news media, this risks entering into a perverse agenda-setting of the moral. To accept an attention-grabbing rubric to determine cultural significance is to bolster the same kind of news norms that we recognize to be malevolent. These include a preoccupation with the global north, xenophobic privileging of moneyed American interests, highlighting pornographic disaster over chronic, pervasive crime, a disregard for victims who are not white, downplaying environmental degradation with no immediate, visible harm.

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Tumblr’s Failed Journalism Experiment

Hamish McKenzie of PandoDaily explain’s why Tumblr’s in-house journalism project, “Storyboard” was nixed.

Even though it had success with its partnerships program at placing stories into other forums, Storyboard’s stories always had the whiff of marketing, or what is these days being described as “native advertising.”

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Rubbing On Our Glowing Rectangles: The False Distinction Between “Online” And “The Real”

My post at BuzzFeed.

“The language of offline VS online dominates the way we think of social media and communication. Sociologist Nathan Jurgenson wants us to move beyond it.”

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Connected, But Not In Contact: The Future Of Online Etiquette

“Some people are so rude. Really, who sends an e-mail or text message that just says “Thank you”? Who leaves a voice mail message when you don’t answer, rather than texting you? Who asks for a fact easily found on Google?” This begins a biting and personal piece on the etiquette of online communication by Nick Bilton of The New York Times.

As more bits of information are transferred via social network and text, telephone conversations and emails can seem cumbersome and time-destroying. Bilton recalls a story where, after his father left him 12 unanswered voicemails, papa Bilton “called my sister to complain that I never returned his calls. ‘Why are you leaving him voice mails?’ my sister asked. ‘No one listens to voice mail anymore. Just text him.’ My mother realized this long ago. Now we communicate mostly through Twitter.”

At GigaOM, Mathew Ingram responded to Bilton’s blog post smartly:

I think a larger problem Bilton touches on, but doesn’t address directly, is that we have more competing forms of communication available to us than ever before — and not only are different people at different stages in their evolution from one to the other, but people also use them for very different purposes. So for Bilton’s dad, voice mail is a great way of passing on important information, but Nick prefers the real-time nature of texting or Twitter messaging.

While commenters thought Bilton was too harsh, almost to the point of being rude and insensitive toward his parents, both Bilton and Ingram understand that one must know her audience. Perhaps for our older interlocutors, sending an email or chatting on the phone is worth the extra time, a gesture of respect.

What neither of these writers mention explicitly though, is the notion of not wanting to be reached. I understand how a text or a tweet can be less invasive than listening to a voicemail, but I’m curious about our expectations of availability.

Bilton’s argument is one of efficiency, using seamless communication technology and discarding outmoded mediums. Ingram takes a more sympathetic approach and reminds us that not all of us are Twitter power users. But what about silence? Quiet time? Just because I have a phone doesn’t mean I want to be reached.

When I read these articles I thought of the invisibility feature on Gchat and Facebook messaging, how, at times, I’m in reading/consumption mode, or in the mood to communicate only with a select few. So it’s not that I’m ignoring my parents, or hating on phone calls and older kinds of talk-tech, but realizing sometimes I want to be connected, but not in touch with anyone.

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With Fake Viral Videos, Tradional Media Are Duped

First there was the bird of prey nearly snatching up a baby in his talons.

Now an adorable, heroic pig saves a drowning baby goat.

As it turns out, both of these videos were manufactured stunts. Writing at paidContent,the media observer Mathew Ingram praises these vids for their entertainment value, but criticizes the journalistic outlets who broadcast them without verifying if they are, in fact, authentic.

Where BuzzFeed and Reddit specialize in this kind of sharable, internet gold, traditional media merely amplify the marketing efforts of these viral campaigns, Ingram argues. He also notes that this both erodes the trust we have with journalists, and by imitating linky internet sites, renders their journalism more irrelevant.

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App.Net Offers A New, Free Plan

“App.net, the project that emerged from founder Dalton Caldwell’s desire to build a social platform that wasn’t driven by advertising, is adding its first free option today,” reports Anthony Ha of TechCrunch.

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Facebook And Documentary Vision: Viewing The World As An Always Potential Past…Or As A Snapchat

“The tension between experience for its own sake and experience we pursue just to put on Facebook is reaching its breaking point. That breaking point is called Snapchat.” This begins a sophisticated and accessible essay in The New Inquiry by the sociologist Nathan Jurgenson. Fascinated by photographs and the act of consuming images, Jurgenson discusses how the culture of photography has changed under the ever-presence of social media.

For those who live with status updates, check-ins, likes, retweets, and ubiquitous photography, such an understanding is near inescapable. Social media have invited users to adopt a sort of documentary vision, through which the present is always apprehended as a potential past. This is most triumphantly exemplified by Instagram’s faux-vintage filters.

As documentarians and photographers train their eyes to see the profound in the mundane, or to capture movement and emotion in a still image, professional habits become inescapable ticks. Documentary vision is to gaze at the world always with a picture frame in mind, as if every face, tree, shadow or dinner plate is a potential photograph. If you follow Jurgenson’s description, social media has now burdened us all with documentary vision. The real world is just material for Facebook.

Riffing off his earlier piece on Instragram and the faux-vintage photo (No, just because that filter makes me and my friends look like we are from the 1940s doesn’t make the frame important or worthy of memory), Jurgenson argues that the abundance of our Facebook galleries have lessened the value of the photograph. All the rehearsed posing and desperate retouching coupled with the limitless capacity of smartphone snapping and storing makes our digital museums less memorable, not more. In a culture where everything is seen as a potential, sharable post, smiling for the camera can be exhausting. (Pretend like you are having fun! Cheeeeeeese!)

This is why Snapchat, the app that lets you send temporary photographs, represents a refreshing change up.

Temporary photography is in part a response to social-media users’ feeling saddled with the distraction of documentary vision. It rejects the burden of creating durable proof that you are here and you did that. And because temporary photographs are not made to be collected or archived, they are elusive…By leaving the present where you found it, temporary photographs feel more like life and less like its collection.

Jurgenson goes on to say that temporary photography like Snapchat can actually help bolster the position of traditional photography. Amid the barf-stream of endless “Mimosa Brunch!!!” pics and “Were you in a frat?” bro photos, Snapchat is private and thus a more meaningful affair. It’s deliberately about nowness, not “Can’t wait to post this.” Snapchat’s fleeting impermanence reminds us why we take pictures in the first place.

“The ephemerality sharpens viewers’ focus: Once received, a Snapchat count-down is a kind of time-bomb that demands an urgency of vision, a challenge to exhaust the meaning from the image before the clock runs out. Unlike a paper photo that fades slowly over the years, the temporary photo disappears suddenly. Given only a peek, you look hard.”

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How To Measure Influence?

Darcel Dissapoints - NYTimes

Darcel Dissapoints – NYTimes

Even as social media collect an increasing amount of data about our personal preferences, quantifying taste is exceedingly difficult.

The tech journalist Stephen Baker, writing in the NYTimes, frames the recent paradigm shift in advertising like this: Where clever humanists, “Mad Men” advertisers like Don Draper draw from the liberal arts to predict and guide our shopping behavior, search technology like Google has recently enabled a more quantitative approach.

Baker writes:

In the last decade however, those numbers people have rocketed to the top. They build and operate the search engines. They’re flexing their quantitative muscles at agencies and starting new ones. And the rise of social networks, which stream a global gabfest into their servers, catapults these quants ever higher. Their most powerful pitches aren’t ideas but rather algorithms. This sends many of today’s Don Drapers into early retirement.

While this narrative may lead one to believe that advertising on social media is the next frontier, Baker provides evidence suggesting otherwise.

Corporate advertisers are devoting only a modest 14 percent of their online budgets to social networks. According to comScore, a firm that tracks online activity, e-commerce soared 16 percent from last year, to nearly $39 billion this holiday season. But advertising from social networks appeared to play only a supporting role. I.B.M. researchers found that on the pivotal opening day of the season, Black Friday, a scant 0.68 percent of online purchases came directly from Facebook. The number from Twitter was undetectable.

Interestingly, Baker goes on to suggest that perhaps social media’s ineffective marketing is merely a function of firms measuring the wrong things.

Baker points out that while Facebook and Twitter may not lead to direct sales, their likes and retweets are potentially valuable, in nudging our inclinations. He writes, “The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past.”

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From Essential Characters To Mixed Media Madness: The Devolution Of Twitter

Matt Buchanan of Buzzfeed chronicles Twitter’s evolution from a microblog of 140 characters to embedded pictures, music, expanding news snippets, and a Facebookian social feed. While he has come to accept the new Twitter, and isn’t overly critical of the changes, he questions the company’s direction.

Where users and third party developers helped shape early key functions (hashtags, retweets, direct messages), Buchanan views the new Twitter as less open to outside engineers and more domineering towards the user experience.

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The Password As Paradox

After his entire digital life was hacked, writer Mat Honan pokes holes in the idea of the password. Logging in is supposed to be both easy and seamless for the user, but also private and hard to breach. But these two features are at cross purposes. Honan explores the paradox of the password.

Let’s say you’re on AOL. All I need to do is go to the website and supply your name plus maybe the city you were born in, info that’s easy to find in the age of Google. With that, AOL gives me a password reset, and I can log in as you.

First thing I do? Search for the word “bank” to figure out where you do your online banking. I go there and click on the Forgot Password? link. I get the password reset and log in to your account, which I control. Now I own your checking account as well as your email.

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