Tag Archives: Microblogging

Twitter’s New Platform

Last year I posted about Twitter’s development from a sparse messaging service to a mixed media circus. John Herrman of BuzzFeed picks up on the company’s evolution (tweet attachments, video, product links) and notes the great shift Twitter has taken:

“The tweet, in other words, is Twitter’s new platform. The old platform was about getting people to use Twitter. The new one is about making money from them.”

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How Yahoo Can Make Money From Tumblr

This week Yahoo acquired the popular blogging service Tumblr for $1.1 billion. Writing for the business and investment site Minyanville, Carol Kopp discusses the likely business model for Yahoo’s newest content creator.

“Here’s a little dose of financial reality for Tumblr users who are upset that their free-to-use, nearly ad-free little corner of the Internet has been bought by big, bad corporate Yahoo: One way or another, probably sooner rather than later, you’re going to pay for your free blog,” she remarks. And that dose of financial reality will come in the form of ads.

“Advertisers are willing to pay a premium to advertise to a small but self-selected group of people with an expressed interest in golf or puppies or movies.”

It’s important to mention that in March Yahoo gobbled the start-up Summly for $30 million. That company offered readers computer generated summaries of news articles, another kind of content that helps Yahoo boost its traffic.

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From Essential Characters To Mixed Media Madness: The Devolution Of Twitter

Matt Buchanan of Buzzfeed chronicles Twitter’s evolution from a microblog of 140 characters to embedded pictures, music, expanding news snippets, and a Facebookian social feed. While he has come to accept the new Twitter, and isn’t overly critical of the changes, he questions the company’s direction.

Where users and third party developers helped shape early key functions (hashtags, retweets, direct messages), Buchanan views the new Twitter as less open to outside engineers and more domineering towards the user experience.

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