Nick Bilton of the New York Times provides an informative summary and update on Gawker’s Kinja, a platform that intends to change the way comments work on web sites.
Reporting for the New York Times Claire Miller and Stephanie Clifford address Gmail’s new inbox interface and its effect on retailers.
For Google, it’s another moneymaking avenue (note the ads that look like e-mails that now appear at the top of the promotions folder). Also, the company says it wants to fix e-mail overload.
Yet any tiny change that the Internet giant makes has cascading effects for businesses across the Web.
“I don’t like it,” said Ada Polla, chief executive of Alchimie Forever, a skin care brand. “My guess would be that you might log on to your Gmail 20 times a day, and look at promotions once a week.”
Writing in The New Republic Senior Editor Alec MacGillis takes an informed and critical stance against the purchase of The Washington Post by Amazon’s Jeff Bezos.
…let’s not kid ourselves here: The company that made him one of the richest men in the world has had a less than benign impact on our nation. It has devastated the publishing industry, from the big presses to the small booksellers. It has exacerbated the growth of the low-wage economy, to the point where the president feels the need to celebrate an increase in warehouse jobs that will pay barely more than minimum wage. (Fun fact uncovered by the Morning Call in Allentown, Pa. two years ago: Instead of paying for air-conditioning at some Pennsylvania warehouses, Amazon had just stationed paramedics outside to take the inevitably heat-stressed workers to the hospital.)
More generally, Amazon has embodied, more than any other of the giants that rule our new landscape, the faster-cheaper-further mindset that scratches away daily at our communal fabric: Why bother running down to the store around the block if you can buy it with a click? No risk of running into someone on the way and actually having to talk to them, and hey, can you beat that price? No thought given to the externalities that make that price possible…
At PandoDaily Shane Snow discusses the rise of native advertisement and the explosion in content marketing.
Over the past two years, we’ve seen a similar trend happening in a well-known and well-tested marketing channel, now dressed up in new clothes and offering new opportunities. Folks call it native advertising or content marketing. The advertising trade press can’t get enough of it. All the old-school SEO companies are desperately trying to cash in on the wave, and virtually every media company with a digital presence is exploring (or actively running) sponsored content programs. Shoot, Marissa Mayer just paid a billion dollars for a company in which native ads are the main revenue opportunity.
Alienating some, while attracting others. The NYTimes looks to FX and their lineup of male-centric, innovative shows. Rather than cater to the masses with inoffensive, laugh track-worthy garbage, FX is trying to be bold.
We tried to build a business that is based on risk-taking and to have a culture that embraces artists who want to try audacious things.
With “It’s Always Sunny in Philadelphia,” “Sons of Anarchy,” and “Louie” its paying off.